DigiMark Partners can assist across a broad range of marketing functions or focus on just a few. And we can play either an internal leadership and delivery or external coaching role—when you need it, for only as long as you need it.
Outsourced / Fractional Chief Marketing Officers
Whether you need a knowledgeable, experienced CMO on an outsourced, part-time, or interim basis, DigiMark can help. Our founder, Kent Huffman, was recently interviewed by Forbes in an article entitled The Outsourced Executive: A Growing Leadership Staffing Solution about the burgeoning executive outsourcing trend and the specific benefits of hiring a fractional CMO. In another Forbes article co-authored by Kent, he identifies the 13 Marketing Trends for 2017 that B2B Marketers Need to Understand. The final section of that piece goes into more detail about outsourced marketing executives and how the companies that hire them succeed “by bringing to bear seasoned professionals from outside their own organizations who offer deep levels of proven expertise across a wide expanse of sectors and industries. [By doing so,] they can more quickly and efficiently realize significant, profitable growth.”
Strategic Marketing Consulting
The DigiMark team is adept at developing thoughtful, impactful marketing and branding strategies that are truly customized for each of our clients. Although we leverage our proprietary planning methodology on each engagement, we drill down deeply during the discovery stage to make sure we understand the nuances of each client, what challenges they’re facing, and what opportunities could be uncovered. To give you a better view into how we think about marketing strategy and planning at DigiMark, please read these two blog posts written by our founder, Kent Huffman: 7 Elements of an Effective Strategic Marketing Plan and Marketing and Branding Goals vs. Strategies vs. Objectives vs. Tactics.
Tactical Marketing Implementation
Most marketing consulting firms drop the ball when it comes to the implementation of the strategies they recommend to their clients. Not DigiMark. We excel at taking the strategies we develop for our clients and molding them into a tactical plan. Then we help our clients actually implement that plan, measure the progress and ROI, and make changes for continuous improvement all along the way.
We offer four basic categories of marketing services:
Outsourced / fractional CMOs, marketing audits, situational analysis, strategy, branding, positioning, messaging, thought leadership
Social media, e-mail, search engine optimization, pay-per-click advertising, retargeting, remarketing, mobile advertising, e-commerce, data mining
Websites, microsites, byline articles, blogs, e-books, e-newsletters, videos, infographics, news releases, case studies, white papers, webinars
Marketing automation, dashboards, budget management, ROI and gap analyses, continuous improvement
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Contact us today and let us know how we can help you!